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The latest launch at the brand is jelly-textured lip makeup products
June 12, 2025
By: Melissa Meisel
Huda Beauty has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners. In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, founder and co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the brand.“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Huda Kattan. “It says that while many of us dreamers hav...
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